The Design Sprint

What is a Design Sprint?

Originally developed by Jake Knapp of Google Ventures, the Design Sprint is a "greatest hit" of business strategy, design thinking, and user centered design.

The idea is actually very simple. Accomplish work that can sometimes last for months in just 5 days. This unique methodology allows complex user experience (UX) and user interface (UI) problems to be solved through creative problem solving and prototyping. At the end of the Sprint, we will produce a deliverable of great value: the clickable prototype of your future application.

In 2016 the Design Sprint was already used internally at Google and within cutting edge companies such as Uber, Medium, or Slack.

Nowadays a wide range of Fortune 500 companies and organisations are using Design Sprint to find answers to critical problems or initiate strategical projects or products.  Examples include Apple, Facebook, Google, Amazon IBM, NASA, L'Oreal, Lego, Walmart, Home Depot, KLM, Airbnb, BBC, Le Monde.

Sprintstories website compiles a large number of case studies presenting results from Design Sprints.

In Switzerland we have worked with big names such as Swiss Re insurance, Kudelski, Romande Energie, Swisscom, EPFL, Swissquote Bank, Retraites Populaires, Autodesk... Learn more about our clients.

 

Boost your creativity

First, you have to see Sprint as a highly agile and fluid process. According to the project and the goals we will set, it is possible that we will move quickly on some steps already acquired in order to focus on achieving a higher fidelity prototype.

Google recommends that the Design Sprint consist of a small team of about 5-6 people during the five days. In fact, only the first two days and a half of workshop involve the entire team.  Day 3 may gather only the key stakeholders and day 4 and 5 that are used for the production and the testing of the prototype can be done remotely ( we can communicate via email or chat ).

Design Sprint day by day

Day 0 - Prepare

Day 0 - Prepare

Before starting a sprint, it is important to be clear about the project, its context, deadlines and goals. What types of projects are particularly well fitted for a Design Sprint?

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Day 1 - Understand

Day 1 - Understand

The first day of Design Sprint is dedicated to understanding the project . This is an opportunity for members of the team to " unpack " all they know. This is the opportunity to gather everyone's knowledge and define the objectives of prototype.

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Day 2 - Sketch

Day 2 - Sketch

This step, Google calls " diverge " or Sketch.  It allows each participant to individually sketch their own interpretation of the future product. This avoids plain brainstorming and brings more interesting solutions to the table.

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Day 3 - Decide

Day 3 - Decide

The decision process. This day is important, because this is where big decisions will be taken regarding the rest of the Sprint : what features will keep us? what are we going to prototype ?

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Day 4 - Prototype

Day 4 - Prototype

Here we are: all ideas from previous days will be consolidated on day 4's prototype. One day to make what is sometimes a blurry concept look tangible and testable.

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Day 5 - Test

Day 5 - Test

On day 5, we will organize the ultimate test : neutral users will be invited to test our prototype. Based on the different target audiences (persona) that we have defined on the first day , we will select 5 testers to join us during the last day of Sprint.

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Accelerate Lean Design

Lean Design's principles emphasize the rapid construction of a product, to be launched and tested by its users. Feedback will be integrated and version 1.2 of the product will be improved. Although this approach  is excellent and has the merit to increase product's value, such cycles can take time, especially at the coding stage. The Design Sprint takes a very similar idea, but the clickable prototype leapfrogs the code, resulting in significant time savings.
The ROI of Design Sprint

The ROI of Design Sprint

Can we quantify the return on investment (ROI) of a Design Sprint? Discover how this methodology allows substantial savings and adds value to your product. We live in an exciting time, digital business transformation is on ...

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A new way to collaborate

A new way to collaborate

Too often, the relationship between a client and its agency boils down to the classic setup of decision maker and performer. This proven model has, however, largely demonstrated weaknesses in the areas of web and digital. ...

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Are you ready for a Design Sprint?

Are you ready for a Design Sprint?

Are you a big company seeking to integrate the speed and responsiveness of startups in your process? You know your different hierarchical levels and validation procedures hinder you in developing your products. By integrating a few ...

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Download a PDF proposal for a 5-Day Design Sprint workshop

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Why Design Sprint?

  •  Get an immediate result
  •  Test the potential of your concept without investing in code
  •  Boost your creativity and keep the good ideas
  •  Limit the risk level and be able to pivot your project if needed
  •  Maximize your return on investment
  •  Wow your investors or key stakeholders and get their buy-in

Let's organize ⚡your Design Sprint⚡