Design Sprint as a Digital Transformation Tool for Businesses
We are at a turning point when business and technology need to work together. Whether you are working on a new strategy, on your customer experience, on your services or your supply chain process, digital technologies are critical to modernizing and transforming your services.
No matter the size of your company. In order to grow, stay relevant and keep your clients happy in the upcoming years you will need to transform your working culture, automate key areas, work better, smarter and faster.
Design Sprints are a solution to deal with really complex or emotional problems and it has become such a valuable tool because it delivers very clear and actionable end results in a very short time. Enterprises like Google, Lego, the Home Depot or AirBnb are already using Design Sprints to redesign their organizations at scale.
While Silicon Valley companies are already evolving one Sprint at a time, this path might sound a bit adventurous for others. We work closely and share our expertise with some of the biggest organizations in Switzerland and Europe, who don’t necessarily have the same level of digital maturity as companies in Silicon Valley. To accompany them better our team has created the Design Sprint Quarter which can be easily integrated into the innovation roadmap of companies even with the most rigid structures.
The Design Sprint Quarter is a 3-month strategy from Design Sprint to execution. With it, we can guarantee our clients that if the concept has potential, the first minimal viable product (MVP) will be released in 3 months and presented to the general public.
Aligning Teams with Design Sprints
The Design Sprint was created to quickly find solutions to critical business problems or create new products and services, but after running them these past 4 years we collectively realized that it has also an enormous power to bring team members on the same page, resolve conflicts and boost the level of internal communication and sharing of information.
We work mainly with large enterprises and almost each Design Sprint draws attention to the lack of internal communication of people working in silos. It can make employees doubt their responsibilities, question their value to the company, can cause low productivity and of course – missing the deadlines. Design Sprint is empowerment.
Team alignment requires a very clear roadmap – what we are working on and why. How we are going to work on this project and when it needs to be ready. Design Sprint answers all these questions and gives a very clear vision to anyone who is part of it, in only 5 days!
We have been working in so many different contexts, with projects which have a major impact both locally and globally, with complex politics and big stakes involved.
For a typical Google Ventures Design Sprint, we reunite a team of 7-8 people with multi-disciplinary backgrounds in order to bring expertise-based knowledge and ideas. It is a very well-crafted process which takes off most of the pressure from individuals at the same time allowing each of the team member to be heard.
We all work on the same challenge, though every participant has its own outlook and expertise about it. Everyone has a moment to present their knowledge and insights as well as sketch their own solutions. Which are posted on the wall anonymously.
The Design Sprint creates an environment, where each idea, no matter if it comes from a big CEO or an intern has the same weight. And yes, we had Sprints with big stakes involved, where total newbie in the field brought an idea, which was the base of the solution.
During a Design Sprint we use time efficiently focusing on something that brings value, the ideas which team brought and connecting them into solutions that will make a change.